Think about the most important deal you closed last year. The best hire you ever made. The time a crisis got quietly resolved before it became a catastrophe.
Now be honest with yourself: how many of those outcomes happened because of your formal systems? And how many happened because someone picked up the phone and said yes — because they trusted you?
I have spent sixteen years doing business consulting with MSME founders across Kolkata, West Bengal, and Eastern India. And the ceiling I see most often is not financial. It is relational. The business has run out of the right relationships faster than it has run out of capability.
This is that problem. Why it happens. And what you can do about it.
The Org Chart Is a Lie
When leaders want to understand how their business works, they look at the organisational chart. Clean boxes. Neat reporting lines. A comfortable hierarchy.
It is almost entirely wrong.
Research on social networks and organisational behaviour shows consistently that the real work of any company happens not through its formal structure — but through its invisible, informal web of relationships. Who actually talks to whom. Who controls information flow. Who people really go to when they need something done.
The org chart tells you who should talk to whom. The network tells you who actually does.
In one documented study, researchers mapped the real communication network of a 20-member executive team navigating a major strategic shift. The formal org chart showed a tidy hierarchy. The actual network looked nothing like it. Some senior leaders were entirely isolated from the information flow. Others with no formal title were quietly holding the entire team together.
The leaders who could see this invisible architecture used it. Those who could not were — in a very real sense — leading an organisation they had never actually seen.
B3 Field Observation: In almost every MSME engagement we take on, one of our first diagnostics is an informal influence mapping exercise. In nearly every case, the real decision-makers and culture-carriers are not who the founder thinks they are.
Why MSME Leaders Specifically Struggle With This
Networking failure is not a personality flaw. It is almost always a structural problem — one rooted in the specific conditions of running a growing business in India.
Here is what I see repeatedly:
- Operationally trapped. The MSME founder is the best salesperson, the best problem-solver, the person everyone calls in a crisis. There is no bandwidth left for relationship-building. You keep meaning to make that call. Months become years.
- An echo chamber network. Most founders I work with know everyone who is like them — same industry, same community, same circle. Comfortable. But research is clear: the most valuable opportunities come from weak ties — casual, occasional connections who move in different circles and carry different knowledge.
- Confusing presence with connection. Attending events and collecting business cards is not networking. It is the beginning of networking. Real networks are built on mutual value, over time, with follow-through. Most leaders stop at step one.
- Being a peripheral player in the rooms that matter. In network analysis, a peripheral player has few meaningful connections — isolated from the core of information and opportunity flow. Many MSME owners occupy exactly this position, not from lack of ability, but because nobody taught them to treat their network as a strategic asset.
Network Perspective: The Leadership Skill Nobody Taught You
Network perspective is the ability to look beyond formal, designated relationships and see the complex web of connections — inside and beyond your organisation. It means understanding not just who reports to whom, but who influences whom, who controls information, who is the unofficial glue holding your team together, and who is quietly three months away from leaving.
Leaders who develop this skill operate differently. They notice who is not in the room. They identify the person — often not a manager — who every newcomer goes to when they actually need something done. They spot the two departments that have stopped talking to each other before it becomes a revenue problem.
There are four roles worth knowing in any network:
- Central Connectors — people with many direct connections who direct information flow. Powerful, but dangerous bottlenecks if they leave.
- Brokers — people who connect otherwise disconnected groups. They hold networks together and often control whether change happens or stalls.
- Boundary Spanners — critical for transferring knowledge across divisions. Undervalued until they resign and the network fragments overnight.
- Energisers — people whose presence makes others more engaged and creative. Research shows that proximity to energisers correlates with higher job satisfaction and innovation. Protect them.
The question is no longer ‘How many people do I know?’ It becomes: ‘What role am I playing in the networks that matter — and what roles am I missing?’
Five Things You Can Do This Week
Every business consulting insight that does not lead to a changed behaviour is just entertainment. So here is what actually works:
- Map your network honestly. Write your name in the centre. Write every person you have had a meaningful professional conversation with in the last 90 days. Now count how many are from a different industry, community, or city. That number will tell you everything.
- Identify which role you play — and which are missing. Are you a broker in your industry, or a peripheral player? Who in your ecosystem is a boundary spanner you have been neglecting? Who are your energisers — and are you investing in them?
- Build one cross-boundary relationship every month. The best opportunities for a manufacturing MSME often come through a technology founder’s network or a healthcare professional’s circle. Diversify deliberately.
- Shift from extracting to contributing. The most connected leaders in any community are the most generous ones. They make introductions. They share intelligence without keeping score. Generosity is the fastest credibility-builder in any network.
- Treat your network like your sales pipeline. It needs weekly attention: one check-in message, one piece of useful content shared, one introduction made. Thirty minutes a week, compounded over 18 months, is transformational.
Your org chart shows the company you have built. Your network will determine the company you become.
There is a version of your business that is measurably larger than it is today. The leads are there. The talent is there. The strategic intelligence is there. Between you and that version stands one thing: the network you have not yet built.
This is exactly what strategic business consulting addresses. Not in theory — in practice, working alongside your team, mapping what exists, and building what is missing.
If you recognised your business anywhere in this piece, that recognition is worth acting on.
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About the Author
Amitava Banerjee is the Founder & CEO of B3 Brain Behind Brand, Kolkata. With 30+ years of leadership experience across multinationals and family-owned MSMEs, he holds an engineering degree from IIEST Shibpur and completed the Senior Executive Development Programme in Transformational Leadership from XLRI Jamshedpur. He is currently completing the AI for Leaders programme at IIM Indore. B3 has worked with 200+ businesses across manufacturing, trading, healthcare, and services in Eastern and Northeast India.